Tools

Sample Shake-Up Promotions

Shake Stuff Up Promotions

Attention Getting PA Announcements

Get the whole school listening and drinking milk in the cafeteria with these template Public Address Announcements that "Shake Stuff Up" during your milk promotion. Be sure to add in specifics about your own promotion activities!

• We’re Shaking Stuff Up! In the cafeteria, that is, with a weeklong milk promotion. Come to the cafeteria on {day or days} between {time} and {time}, see what it’s all about and join in the fun. Get ready for an ice-cold {flavors} milk and Drink It All In!”
   
• got milk®? Now you can get milk! in {flavor} and {flavor} and of course, white too! So, Shake Stuff Up With Milk, whether it’s between classes, during lunch or even after school. As part of the Shake Stuff Up promotion we’re offering milk in the cafeteria all day long! {Add information on today’s special or featured flavor in your cafeteria}
   
• Are you wearing your mustache? Your milk mustache, that is! Whether you like white milk, {flavor}, or {flavor}, we’ve got it in the cafeteria and we’re Shaking Stuff Up with Milk! So, be sure to put on your mustache at lunch today! Refresh yourself and power up! Besides its awesome taste, milk delivers calcium and 8 other essential nutrients to help your body stay strong. As part of the Shake Stuff Up With Milk promotion, we’re serving milk in lots of flavors {list flavors}, so come to the cafeteria, Drink It All In and Power Up!
   
• Get ready to Wake Stuff Up! Join us at the Milk-fruity Smoothie Bar and create your very own Smoothie made with fruit you choose and ice-cold milk. Just come to {location} on {day/date} at {time of day}, and enjoy your very own creation.
   
• Now Playing: Milk! Join us {day/date} in the cafeteria right after school for a Smoothie and a Movie. We’ll be serving delicious, flavored smoothies and showing {movie title}. So, bring a bunch of friends and get ready for a delicious Shake Stuff Up With Milk and an afternoon at the movies!

Royal "Shake" Speare Festival

Shake it up and get students thinking about the benefits of drinking milk with a themed poetry or essay contest. Here are some activity ideas:

• Involve teachers and ask if they will make it a classroom activity for students to write reflections on "Why I Drink Milk," "My Favorite Milk Flavor" or "Milk: How I Drink it All In.
• Ask students to draw pictures to complement their writings and post their work in school hallways or the cafeteria throughout the milk promotion. Also consider posting the artwork and essays on your Web site.
• Select students to read their work during daily announcements.
• Submit several entries to run in your school newspaper.

Down to the Last Drop

Even the best school promotions owe their success to planning ahead and getting the word out about the event. As you plan your promotion, allow plenty of time for advertising your activities around your school and community.

Shake Ups

Add a new stop in your lunch line with a Build-Your-Own Shake Up Bar. Invite students to design their own dairy creations from a variety of flavors and ingredients, or plan a menu board with recipes such as:

• Chocolate Covered Strawberry Shake Up — chocolate milk with strawberries
• Orange Dream Shake Up — white milk with mandarin oranges
• Very Berry Shake Up — strawberry milk with raspberries and blueberries

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