The 2013-2014 Playbook

Brownsburg West Middle School Doubles Its Breakfast Participation!

Play: Breakfast - Grab and Go!

Breakfast - Grab and Go!

NEW! Complete the School Wellness Investigation to get a customized list of recommended Plays based on your school's needs.

School Wellness Investigation

Up to $4,000 per year is available to qualifying K-12 schools enrolled in Fuel Up to Play 60 to kick start healthy changes.

Application due June 4, 2014

To get started, you will choose one Healthy Eating Play and one Physical Activity Play from the 2014-2015 Playbook.

Preview the 2014-2015 Plays!

Explore 2013-2014 Plays

Breakfast - Grab and Go!

Image for Breakfast - Grab and Go! Breakfast - Grab and Go!

Boost your school breakfast participation by offering quick and easy breakfast choices students can grab on their way in to school or in between morning classes. New in this year’s Play: “bundling” of foods in school-branded or mascot-branded packaging, “What’s inside?” info highlighting taste and nutrition, funding suggestions for purchase of carts and much more.

Breakfast in the Classroom

Image for Breakfast in the Classroom Breakfast in the Classroom

Did you know that more students eat school breakfast when it’s before or during class? This Play involves students in planning and implementing a great breakfast program, while working with school nutrition professionals. New this year: more specific planning and implementation tips, methods for managing delivery and payment, and low-cost and no-cost strategies.

Build a Better Breakfast

Image for Build a Better Breakfast Build a Better Breakfast

Create a salad-bar-style breakfast service in your school! Students work with school nutrition staff and school leaders to create a breakfast experience in the cafeteria or on the go. They also get out the student vote for healthy breakfast bar options. This Play offers great Farm-to-School tie-ins to incorporate local fruits and vegetables as well as dairy options.

Make Your Case for School Breakfast

Image for Make Your Case for School Breakfast Make Your Case for School Breakfast

Make sure your school offers – and students take part in – a school breakfast program for better health and learning. This Play gets students involved in showing the need for school breakfast, and encourages students’ leadership and communications skills. Students gain support from school leaders, parents, teachers and other school staff – and measure changes before and after implementation.

Promoting Popular Choices

Image for Promoting Popular Choices Promoting Popular Choices

Make the healthy choice the easy choice! This Play helps increase participation in healthy eating choices at school meals like breakfast and lunch. It’s based on Cornell University Food and Brand Lab and the Smarter Lunchrooms Movement studies that demonstrate how simple techniques can change and improve students’ – and adults’ – behavior when it comes to making food choices.

All the Right Moves

Image for All the Right Moves All the Right Moves

Create a series of motivating, dance-related activities to use in daily routines and for ongoing special events and assemblies. A variety of ideas are promoted, including dance-a-thons, dance/walk activities and leveraging technology such as DDR, Kinect and HopSports to motivate students and adults to get moving in fun and engaging ways.

Dance Around the World

Image for Dance Around the World Dance Around the World

Dance! It’s a popular and fun way to get active while having a long-term impact on wellness. In this Play, students take the lead to incorporate a variety of dance options in a dance club before or after school. As students encourage regular and long-term physical activity through dance, they will learn about other cultures and explore current, popular dances – and dances their parents and teachers like.

In-Class Physical Activity Breaks

Image for In-Class Physical Activity Breaks In-Class Physical Activity Breaks

Take a break for fitness – right in your classroom! Physical activity breaks during the school day help keep students motivated and ready to learn. This Play is all about adding brief, focused, in-class breaks for physical activity that won’t disrupt your class. Students help to plan, lead, participate in – and ramp up teacher enthusiasm for – your school’s physical activity breaks! To add to the excitement, kick off this Play with the NFL Play 60 Challenge!

Make Your Case for Quality Physical Education!

Image for Make Your Case for Quality Physical Education! Make Your Case for Quality Physical Education!

P.E. encourages lifelong fitness! Create an awareness campaign to make sure your school has a quality physical education program—including P.E. every day that works for every student. Using resources from the Presidential Youth Fitness Program, this Play can help you help your school to get there!

Walk for Wellness Club

Image for Walk for Wellness Club Walk for Wellness Club

Plan or improve an existing school-based walking club that will help instill lifelong physical activity habits. This Play offers fun, new approaches to get students and the entire community moving together! Walk for Wellness Club suggests approaches that include a “Walk to the Stadium” – where students show off their spirit while they walk the distance from school to the local NFL team’s stadium – and the winner of the 2012-13 Fuel Up to Play 60 Create Your Own Play contest!

For your students and school

Help your school meet – and exceed – its wellness goals.

Kick off students’ participation and leadership in Plays, contests, campaigns – FUN!

Help kids earn world-class prizes like NFL player visits and Super Bowl trips.


Accelerate the school-wellness steps you’re already taking.

Get students involved in the Ambassador Program – with students leading at the local, state and national levels.

Strengthen the learning connection: improve your school performance through better nutrition and increased physical activity.


Thanks to the many contributors who provided valuable guidance and critical review of the 2013-14 Playbook.

List of 2013-14 Playbook Contributors

  • Adam Brumberg, The Cornell Food and Brand Lab and The Cornell Center for Behavioral Economics in Child Nutrition Programs
  • Kumar Chandran, MS, MPH, Share Our Strength
  • Colleen Clark, MPA, Share Our Strength
  • Cindy Coughlin, Fuel Up to Play 60 Program Advisor (MA)
  • Carey Dabney, Parent Wellness Advocate, Austin, TX
  • Jonathon Edmunds, MA, CustomED
  • Sharon Foster, Fuel Up to Play 60 Program Advisor (TX)
  • Fuel Up to Play 60 Student Ambassadors
    • Andrew, Middle Island (NY)
    • Ariella, Davie (FL)
    • Emma, Glade Spring (VA)
    • Grace, Appleton (WI)
    • Hope, Glen Haven (WI)
    • Jaclyn, Whitman (MA)
    • Liz, Arlington (TX)
    • Madison, Plainfield (IL)
    • Tyler, Oxford (MI)
  • Dayle Hayes, MS, RD, Nutrition for the Future, Inc.
  • Kathryn I. Hoy, MFN, RD, CDN, The Cornell Center for Behavioral Economics in Child Nutrition Programs
  • Paula Keyes Kun, American Alliance for Health, Physical Education, Recreation and Dance
  • Rusty McCarty, MS, MBA, CustomED
  • Russ McHenry, Fuel Up to Play 60 Program Advisor (NC)
  • Andrew Mead, BS, MST, American Alliance for Health, Physical Education, Recreation and Dance
  • Rachel Pinkstone-Marx, BA, CustomED
  • Melissa Roy, Share Our Strength
  • Byron Sackett, Wi-Foods Consulting
  • Shirley Schantz, EdD, ARNP, RN, National Association of School Nurses
  • Kim Spivack, American Alliance for Health, Physical Education, Recreation and Dance
  • Debra Stephenson, American Alliance for Health, Physical Education, Recreation and Dance
  • Duke Storen, Share Our Strength
  • Catherine Vowell, MBA, The Cooper Institute
  • Francesca Zavacky, M.Ed., Physical Education Consultant, 1995 NASPE Physical Education Teacher of the Year