Up to $4,000 per year is available to qualifying K-12 schools! To receive Funds for Fuel Up to Play 60, you will choose one Healthy Eating and one Physical Activity Play.
Check out the new and enhanced 2014-2015 Plays that are eligible for Funds this school year! The Healthy Eating Plays focus on all school meals throughout the day, including snacks. The Physical Activity Plays provide opportunities for physical activity inside and outside of regular school hours, and ideas that include the entire community.
See below for a special opportunity to get school food service equipment to help you with the Grab and Go – Anytime! Play.
Schools that successfully apply for Grab and Go – Anytime! will be awarded food service equipment for their school, valued at $2,000.This equipment includes items such as a refrigerated cooler for serving milk or a moveable kiosk with a cashier area. Schools are eligible to receive funding for their Physical Activity Play as well.
Eligibility & Guidelines
Funding opportunities are available to any qualified K-12 school enrolled in Fuel Up to Play 60. Sponsored by the National Dairy Council, state and regional Dairy Councils and other supporting organizations, the competitive, nationwide funding program provides seed money - up to $4,000 per year per school – to help your school implement one Healthy Eating Play and one Physical Activity Play from the 2014-15 edition of the Fuel Up to Play 60 Playbook.
In order to submit your application for funding for Fuel Up to Play 60, your school must meet the criteria outlined below:
Be enrolled in Fuel Up to Play 60 for the 2014-15 school year.
Participate in the National School Lunch Program.
Have a Program Advisor signed up at your school. You may start the application before a Program Advisor is designated but in order to submit your application, your school must have a Program Advisor signed up. You can sign up to be a Program Advisor directly on the online application or your Fuel Up to Play 60 Dashboard.
Complete the School Wellness Investigation (schools may work on the funding application before completing the School Wellness Investigation, but before the funding application may be submitted the School Wellness Investigation must be completed and submitted online).
Have support, involvement and approval on this application from the school principal, school nutrition professional, lead physical education teacher and Fuel Up to Play 60 Program Advisor in your school.
If the application is approved, comply with all reporting requirements- at the beginning of your funding and at the end of the funding period where you will be asked to document the use and impact of the funding (See Reporting Requirements section)
Funding requests may only be submitted by schools, not individuals.
There are two funding application deadlines during the 2014-15 school year:
June 4, 2014
November 5, 2014
Schools may submit an application during more than one funding cycle per school year. The total amount of money awarded (and/or equivalent value of equipment/goods/services) for the 2014-15 school year (June/November 2014 deadlines) may not exceed $4,000.
Applicants must adhere to overall funding limits in specific budget categories as outlined in the Funding Amounts and Limits section below.
All applications must contain both Healthy Eating and Physical Activity Plans.
Applications may select one Healthy Eating Play and one Physical Activity Play.
Fuel Up to Play 60 monies and equipment/goods/services are meant to fund and stimulate activities that lead to lasting change within the school environment.
Schools are eligible to apply for Fuel Up to Play 60 Funds if they have received other Fuel Up to Play 60 monies in previous years (from Dairy Council, NFL or other program supporters); however,
The current application must include a plan for activities that are different from and/or build upon past funded initiatives.
Applications that duplicate your school’s funded Fuel Up to Play 60 activities from previous years will not be funded.
If the school did not fully comply with final reporting requirements for previous funding received, this may prohibit the school from receiving additional funding.
Schools are eligible to apply if they have received other funding to support health, physical activity and wellness at their school.
Applications receive notification of the funding decisions within 6 weeks of the application deadline. Funding will be disbursed shortly thereafter.
Schools that receive funding must complete the following reporting:
Supply daily meal and dairy sales data for the previous and current school year.
An online Use and Impact Report and post-School Wellness Investigation at the end of the school year to document activities, expenditures and impact. This report will be due at the end of the 2014-15 school year.
Failure to comply with the required reporting may prohibit your school from receiving future funding.
Funding Amounts and Limits
Schools are encouraged to request only the amount of money needed – from a minimum of $300 up to a maximum of $4,000.
The funding limits outlined below include any money and the equivalent value of any equipment/goods/services awarded that is counted for the 2014-15 school year (June and November 2014 deadlines).
The amount requested to fund Physical Activity may not exceed the amount requested to fund Healthy Eating.
The maximum recommended amount to fund Kickoff and Promotional Activities for both Healthy Eating and Physical Activity during one school year is $500.
The maximum amount to fund staff stipends for internal staff and outside professionals is a total of $400 during one school year. No more than $300 may be devoted to internal staff stipends. Justification for the stipends must be provided. Outside professionals include outside trainers, speakers and other outside personnel who assist with your Plays.
The maximum recommended amount to fund nutrition education materials during one school year is $200.
The amount of funding awarded to a school may be less than the requested amount; this is determined by the approving authorities for each application.
Use of Funding
Funds may be used to support a range of different program-related activities and Plays, as found in the 2014-15 version of the Fuel Up to Play 60 Playbook.
Funding may not be used on food sold at school to students, or to subsidize food or the cost of meals served to students in the school meal programs.
Technology requests must be supported with a strong case that it is central or essential to the proposed program.
Funding may not be used to purchase equipment for organized sports teams.
Use of Funds is at the discretion of the school’s Fuel Up to Play 60 Program Advisor(s) and/or the individual completing this application working with the school team (students and adults helping to plan/implement the program) and in compliance with any school or district rules governing use of grant funds.
Funds recipient agrees to use the funding as outlined in the approved application form. Any changes to the use of funding must be reviewed and approved by the local Dairy Council.
Funds recipient may be required to repay the GENYOUth Foundation any portion of the funding that is not used for the purpose outlined in the approved application form, and/or not used by the end of the 2014-15 school year.
Fund recipient will not use Fuel Up to Play 60 Funds to:
Influence the outcome of any public election or to carry on, directly or indirectly, any voter registration drive;
Make any grant to any other individual or organization; or
Undertake any activity other than for charitable, scientific or educational purposes.
Funding applications may be approved between funding cycles at the sole discretion of the funder.
Funds and equipment/goods/services received may only be used by the participating Fuel Up to Play 60 school that submits the funding application.
Funds and equipment/goods/services may not be transferred to another school, institution or individual without prior written approval of the Fuel Up to Play 60 funder.
Schools receiving Funds and equipment/goods/services agree to provide information about use of Funds and equipment/goods/services if requested by National Dairy Council, your local Dairy Council or the NFL.
All information provided to NFL and Dairy Council in connection with the Fuel Up to Play 60 Funds Application, including all related communications, is true, correct and complete.
Funds and equipment/goods/services recipient will maintain complete and accurate records for the program, and will make such records available to Dairy Council, NFL and GENYOUth Foundation upon request.
Funds and equipment/goods/services recipient agrees to complete all required Fuel Up to Play 60 reporting on the use and impact of the funding and equipment/goods/services.
Funds and equipment/goods/services recipient shall obtain advance written approval from Dairy Council for commercial publication or distribution of all publications or works created, in whole or in part, through the use of NFL and Dairy Council funds.
Funds and equipment/goods/services recipient agrees to submit photographs and accompanying signed releases for promotional and informational materials, if requested.
Funds and equipment/goods/services recipient agrees to share success, if requested, to demonstrate progress made toward creating a healthy and active school community.
Frequently Asked Questions (FAQ)
Funding opportunities are available to any qualified K-12 school enrolled in Fuel Up to Play 60. Sponsored by the National Dairy Council, state and regional Dairy Councils and other supporting organizations, the competitive, nationwide funding program provides seed money – up to $4,000 per year per school – to help your school implement Plays from the 2014-2015 Fuel Up to Play 60 Playbook.
What are the application deadlines?
There are two funding application deadlines during the 2014-2015 school year: June 4, 2014 and November 5, 2014. You can apply during more than one application period, for a school-year maximum of $4,000.
What is the purpose of the Funds?
The purpose of Funds for Fuel Up to Play 60 is to help your school increase:
student awareness of the importance of healthy eating and increased physical activity;
student access to and consumption of nutrient-rich foods, including low-fat and fat-free dairy, fruits, vegetables and whole grains;
student opportunities for and participation in physical activity in school;
sustainable changes to help make your school a healthier place.
Funds can be used to implement Healthy Eating and Physical Activity Plays from the 2014-15 edition of the Fuel Up to Play 60 Playbook. Plays are action strategies that your school can use or adapt to make healthy improvements.For more information and ideas, see Funding Ideas.
Can we apply more than once?
Yes! Schools may apply more than once within the school year but can receive a total maximum of $4,000 for the school year. We ask that when you apply, you ask only for the amount of money your school can use now, then consider applying later in the school year for additional funding.
Who can apply for the Funds?
Schools at different stages of program involvement may apply for Funds for Fuel Up to Play 60 – whether you’re just starting out with the program and beginning to make improvements in your school’s nutrition and physical activity environment or whether you’re looking to expand and extend an initiative that’s already in motion. To learn whether your school qualifies, download Funds for Fuel Up to Play 60: Eligibility and Guidelines.
How can our school use the Funds?
Funds for Fuel Up to Play 60 may be used to support Healthy Eating and Physical Activity Plays from the 2014-15 Fuel Up to Play 60 Playbook. The 2014-15 Playbook includes ten Plays, or action strategies, your school can use or adapt. While your school may be working on multiple strategies, your funding request may not exceed one Play each for Healthy Eating and Physical Activity.
For specific examples of how your school can use Funds, download Funding Ideas.
What is the School Wellness Investigation, and how does it relate to our Funds application?
The Fuel Up to Play 60 School Wellness Investigation will help you collect information about the current nutrition and physical activity environment in your school – and identify opportunities to make the environment even better.
Schools applying for Funds for Fuel Up to Play 60 are required to complete the online School Wellness Investigation. A printable PDF is available for planning purposes. Adults can provide guidance and should input results into the School Wellness Investigation tool, but the students working on Fuel Up to Play 60 should collect the data. It's a great learning and leadership opportunity!
The School Wellness Investigation is adapted from the Centers for Disease Control and Prevention’s School Health Index, and asks questions that are aligned with best practices in school wellness.
New for the 2014-2015 school year, the School Wellness Investigation will provide you with a customized list of Healthy Eating and Physical Activity Plays that you can implement to improve your school’s wellness environment. You will receive your recommendations when you complete the online School Wellness Investigation, based on the answers you provide in the three modules.
How can we track and measure the impact of our Fuel Up to Play 60 program, and why is this important to our use of Funds?
Tracking and measuring the impact of your Fuel Up to Play 60 program lets you know whether your efforts are working. One easy way to track progress is to conduct the School Wellness Investigation before your program begins (in preparation for applying for Funds) and after you’ve put your program in place.
How will our application be judged?
Funds will be awarded based on a competitive review of each application, taking into consideration the following factors: school enrollment; student involvement and reach; in-school support; intended uses of Funds to help implement 2014-2015 Healthy Eating and Physical Activity Plays; school location; and the sustainability of the proposed program. Consideration will also be given to schools in underserved communities, whose students are most at risk for poor nutrition and childhood overweight and obesity. To learn more about judging criteria, download Funds for Fuel Up to Play 60: Eligibility and Guidelines.
What are the Funds for Fuel Up to Play 60 guidelines?
As you complete your application, keep in mind that funding awards will be made only to schools, not to individuals. You are encouraged to request only the amount of money your school will need – from a minimum of $300 up to a maximum of $4,000. To see additional funding guidelines, download Funds for Fuel Up to Play 60: Eligibility and Guidelines.
How do we apply for the Funds?
The application page provides key resources for planning: a downloadable, printable copy of the application form; and a link to the online application. You may also find it helpful to contact your local Dairy Council.
What happens if our school's application is approved?
Via your Fuel Up to Play 60 Dashboard, you will receive notification of the funding decision within approximately six weeks of the application deadline, and funds will be distributed shortly thereafter. During the school year and at the end of the school year, you must complete online follow-up reports to document activities, expenditures and impact.
What happens if our school’s application is declined?
You are welcome to apply again in another funding cycle. You may find it helpful to consult with your local Dairy Council representative, who may be able to offer suggestions for strengthening your application.