Building Healthy Communities through Breakfast: First Fuel Breakfast Challenge Grants

Blue Cross Blue Shield of Michigan and United Dairy Industry of Michigan (UDIM) are pleased to announce grants to help Michigan schools increase the number of students eating breakfast at school and reach their First Fuel Breakfast Challenge goal issued by State Superintendent Flanagan. To help achieve this goal, Michigan schools can apply for Building Healthy Communities through Breakfast: First Fuel Breakfast Challenge Grants and receive up to $9,000, based on your school enrollment. The funding can be used to purchase breakfast equipment and up to 20 percent of the funds can be used towards breakfast marketing.

Eligibility Criteria
  • Michigan K-12 public, charter, or non-public, not-for-profit schools.
  • Willing to start, grow or sustain a breakfast program allowing students to eat in the classroom (e.g. breakfast in the classroom, second chance breakfast, grab-n-go breakfast, breakfast vending machines).
  • The goal of grant-receiving schools is to raise breakfast participation rates to at least 60 percent of lunch participation rates
About Fuel Up to Play 60

Fuel Up to Play 60 is a free, in-school wellness program launched by the National Dairy Council and the National Football League. The program is available to all K-12 schools. Over 3,000 Michigan schools are already signed up with Fuel Up to Play 60. By signing up you gain access to free online nutrition education and physical activity resources to make your school a healthier place. Online breakfast resources include ways to:

  • engage students to increase breakfast participation
  • involve the community
  • host a taste test
  • and more!

Fuel Up to Play 60 is a program that is customizable to your school’s needs. You can simply promote the program or get fully involved, create a student team and complete “Plays.” You are not obligated to complete anything by signing up and your eligibility for this breakfast grant is not influenced by your level of Fuel Up to Play 60 participation.

Application Deadline: Friday, March 14, 2014
Need more information?

Informational conference calls for interested schools will be held February 5, 2014, at 9:00 a.m. and 3:00 p.m. To join either call, dial 1-866-576-7975 and enter conference call code 416076#.

Questions?

Contact Brent Bishop at
United Dairy Industry of Michigan
at 1-800-241-MILK (6455)
extension 214 or
bbishop@udim.org

Award Levels based on school enrollment:
  • Up to 500 students — up to $3,000 (up to $600 for marketing)
  • 501 to 1000 students — up to $6,000 (up to $1,200 for marketing)
  • 1000+ students — up to $9,000 (up to $1,800 for marketing)
Ready to apply?

Click here to start the application. You will need a Fuel Up to Play 60 login in to access the application. If you do not have a login, it is free, quick and easy to get one. You’ll find a link to sign up when you click here to start the application.