Wednesday May 22 :: 

1. FUEL UP TO PLAY 60 2012-13 BACK TO SCHOOL DRAWING OFFICIAL RULES
2. FUEL UP TO PLAY 60 2012-13 TOUCHDOWN AWARD PROGRAM OFFICIAL RULES
3. FUEL UP TO PLAY 60 2012-13 ADULT STAKEHOLDER SUCCESS STORY CONTEST OFFICIAL RULES
4. FUEL UP TO PLAY 60 2012-13 PROGRAM ADVISOR DRIVE OFFICIAL RULES
5. FUEL UP TO PLAY 60 2012-13 REFER-A-FRIEND CONTEST OFFICIAL RULES
6. FUEL UP TO PLAY 60 2012-13 CREATE YOUR OWN PLAY CONTEST OFFICIAL RULES

FUEL UP TO PLAY 60 2012-13 BACK TO SCHOOL DRAWING OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN.

1. ELIGIBILITY: The Fuel Up to Play 60 2012-13 Back to School Drawing is open to all registered Fuel Up to Play Program Advisors who log onto their Dashboard at www.fueluptoplay60.com, (“Site”) from August 1 to September 15, 2012 and are age 18 or older. Void where prohibited by law. Sweepstakes is subject to all applicable federal, state, local laws and regulations. Employees of Dairy Management Inc., NFL Entities (as defined below), their respective parents, affiliates, subsidiaries, advertising or promotion agencies or other individuals engaged in the development, production, or distribution of promotion materials and persons who are immediate family or who reside in the same household as persons in the preceding categories are not eligible.
2. HOW TO ENTER: Beginning at 12:00:01 am Eastern Time (“ET”) on 8/1/2012 and ending at 11:59:59 pm ET on 9/15/2012 (the “Promotion Period”), eligible participants who log onto their Dashboard by September 15, 2012 will automatically receive one entry into the Sweepstakes. Limit one entry per Program Advisor. Sponsor reserves the right in its sole discretion, to disqualify any individual who tampers with the entry process. Entries may be subject to verification prior to prize drawing. Sponsor is not responsible for lost, late, misdirected, damaged or incomplete entries, or for transactions that are processed late or incorrectly computed or are lost because of computer error or malfunctions, all of which are void.
3. RANDOM DRAWING: On or about 9/17/2012 a random drawing will be conducted from among all eligible entries received during the Promotion Period. The random drawing will be conducted by MMS Education, whose decisions are final on all matters relating to this Sweepstakes.
4. ODDS: Odds of winning a prize will depend on the total number of eligible entries received.
5. PRIZES: Twenty-five (25) Prize Packs, each with an Approximate Retail Value (ARV) of $250 with merchandise from the Fuel Up to Play 60 Online Store and the NFL Shop, including twenty (20) Fuel Up to Play 60 lapel pins, one hundred (100) Fuel Up to Play 60 eye black/milk mustache stickers, one hundred (100) Fuel Up to Play 60 bracelets, and five (5) Fuel Up to Play 60 mini footballs. Total of twenty-five (25) winners during the Promotion Period. Total ARV: $6,250. Prizes are to distributed to active Fuel Up to Play participants at Program Advisor’s school. Prizes are non-transferable other than to active Fuel Up to Play participants. Federal, state, and local taxes, if any, are the sole responsibility of the winning school. Sponsor reserves the right in their sole discretion to substitute a prize or component of a Prize Pack with one of comparable or greater value. PRIZES WILL BE AWARDED “AS IS” WITH NO WARRANTY OR GUARANTEE, EITHER EXPRESSED OR IMPLIED, BY SPONSOR.
6. WINNER NOTIFICATION/PRIZE CLAIMS: Winners will be notified that they won within one (1) week of the drawing and will be asked to confirm their mailing address for receipt of their prize. If a mailing address is not confirmed within seven (7) business days of the sending of the notification, the prize will be forfeited and an alternate winner will be chosen. Winners will receive their prize within approximately 60 days of the drawing.
7. ADDITIONAL TERMS: By accepting a prize, winner consents to the use of his/her name for advertising and promotional purposes without additional compensation, except where prohibited by law. By acceptance of a prize, participants agree to release, discharge, and hold harmless, Dairy Management Inc., the NFL Entities (as defined below), NFL Players Association, NFL Players Inc., their respective parents, affiliates, subsidiaries, advertising or promotion agencies or other individuals engaged in the development or production, from all claims or damages arising out of participation in both this offer and/or contest and/or acceptance of any prize or offer including any injuries or damages of any kind sustained in connection with the use, acceptance, possession or awarding of any prize. By participating in this promotion, the authorized Program Advisor agrees to be bound by the Official Rules and by the decisions of the judging organization, which are final and binding on all matters. Sponsor reserves the right to modify prize award procedures at its discretions. Subject to applicable Federal, state, and local laws and regulations.
8. LIMITATION OF LIABILITY: Releasees are not responsible for printing, typographical, human or other errors of any kind in any sweepstakes-related materials; for stolen, lost , late, misdirected, damaged, incomplete, illegible entries; or for transactions that are lost, misdirected, or fail to enter into the processing system; or are processed, reported, or transmitted late or incorrectly; or are lost for any reason, including computer, telephonic, paper-transfer, or human error, or electronic, computer, or telephonic malfunction, damage, error, omission, interruption, defect, delay in operation or transmission, or any combination thereof. If, for any reason, this Sweepstakes is not capable of running as planned, or infection by computer viruses, bugs, or tampering, unauthorized intervention, fraud, actions of entrants, technical failures, or any other causes corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Sweepstakes, Sponsor reserves the right at its sole discretion to disqualify any entry or entrant and/or to cancel, terminate, modify, or suspend the Sweepstakes and award prizes from among all eligible non-suspect entries validly received prior to the action requiring such modification. By entering, all entrants agree that this Sweepstakes is governed by laws of the state of Illinois for the resolution of all claims and disputes (excluding any claims against or disputes involving parties other than Sponsor relating to any prize awarded in the Sweepstakes). CAUTION: ANY ATTEMPT BY A PARTICIPANT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSORS AND ADMINISTRATOR RESERVE THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PARTICIPANT TO THE FULLEST EXTENT OF THE LAW.
9. WINNERS LIST: The names of the winners will be listed on the Site when drawing has been conducted and all winners have been verified and will remain on the Site for 30 days. To receive a list of winners, mail a self-addressed, stamped envelope to: Fuel Up to Play 60 Help Desk, c/o MMS Education, 105 Terry Drive, Suite 120, Newtown, PA 18940.

SPONSOR: Dairy Management Inc., 10255 West Higgins Rd., Suite 900, Rosemont, IL 60018.

The NFL, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC, NFL Productions LLC, NFL International LLC, NFL Players Association, NFL PLAYERS, and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the “NFL Entities”) will have no liability or responsibility for any claim arising in connection with participation in this contest or any prize awarded. The NFL Entities have not offered or sponsored this contest in any way.

FUEL UP TO PLAY 60 2012-13 TOUCHDOWN AWARD PROGRAM OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN.

1. ELIGIBILITY: The Fuel Up to Play 60 2012-13 Touchdown Award is open to all enrolled schools who:
   1. Have a registered Program Advisor authorized by its school to access the school Dashboard on the Fuel Up to Play 60
   2. Track their progress toward completing the Six Steps on their Dashboard at WWW.FUELUPTOPLAY60.COM (“Site”)
   Void where prohibited by law. Contest is subject to all applicable federal, state, local laws and regulations.
2. HOW TO ENTER: Beginning at 12:00:01 am Eastern Time (“ET”) on 8/1/2012 and ending at 11:59:59 pm ET on 4/1/2013 (the “Promotion Period”), eligible schools who meet the above criteria will be eligible for recognition. Limit one entry per school. Sponsor reserves the right in its sole discretion, to disqualify any individual or school who tampers with the entry process. Entries may be subject to verification. Participating schools must have the Program Advisor track completion of Six Steps on the Site. If Six Steps are not tracked, school is not eligible for this recognition. Sponsor is not responsible for lost, late, misdirected, damaged or incomplete entries, or for transactions that are processed late or incorrectly computed or are lost because of computer error or malfunctions, all of which are void.
3. PRIZES: Once the eligible school completes Steps 1-3 outlined on WWW.FUELUPTOPLAY60.COM, recognition of “First Down!” will be visible on Dashboard plus a downloadable certificate will be made available online. Once the eligible school completes the additional two steps (Steps 1-5 outlined on The Site), recognition of “Field Goal” will be visible on Dashboard plus a downloadable certificate will be made available online. Schools who complete Steps 4 and 5 will also receive recognition letters delivered digitally to their District Superintendent or equivalent. Once the eligible school completes the final step no later than April 1, 2013 (Steps 1-6 outlined on The Site), recognition of “Touchdown” will be visible on Dashboard plus a banner to display at your school will be awarded. Prizes subject to the terms and conditions as determined by Sponsor. Banners are available while supplies last and size of banner will be determined by Sponsor. Prizes are non-transferable. Federal, state, and local taxes, if any, are the sole responsibility of the winning school. Sponsor reserves the right in their sole discretion to substitute a prize with one of comparable or greater value. PRIZES WILL BE AWARDED “AS IS” WITH NO WARRANTY OR GUARANTEE, EITHER EXPRESSED OR IMPLIED, BY SPONSOR.
4. WINNER NOTIFICATION/PRIZE CLAIMS: The only winners that will be notified are those who complete all Six Steps, as indicated above, and who are eligible for the first come, first served recognition banner. Winners will receive their prize by June 1, 2013.
5. ADDITIONAL TERMS: By accepting a prize, a winning school consents to the use of its name as well as the Program Advisor’s name for advertising and promotional purposes without additional compensation, except where prohibited by law. By acceptance of a prize, participants agree to release, discharge, and hold harmless, Dairy Management Inc., the NFL Entities (as defined below), NFL Players Association, NFL Players Inc., their respective parents, affiliates, subsidiaries, advertising or promotion agencies or other individuals engaged in the development or production, from all claims or damages arising out of participation in both this offer and/or contest and/or acceptance of any prize or offer including any injuries or damages of any kind sustained in connection with the use, acceptance, possession or awarding of any prize. Banner winners agree to provide a photograph of program advisor to Sponsor for use in Fuel Up to Play publicity in any and all media. By participating in this promotion, the authorized school representative agrees to be bound by the Official Rules and by the decisions of the judging organization, which are final and binding on all matters. Sponsor reserves the right to modify prize award procedures at its discretions. Subject to applicable Federal, state, and local laws and regulations.
6. LIMITATION OF LIABILITY: Releasees are not responsible for printing, typographical, human or other errors of any kind in any contest-related materials; for stolen, lost , late, misdirected, damaged, incomplete, illegible entries; or for transactions that are lost, misdirected, or fail to enter into the processing system; or are processed, reported, or transmitted late or incorrectly; or are lost for any reason, including computer, telephonic, paper-transfer, or human error, or electronic, computer, or telephonic malfunction, damage, error, omission, interruption, defect, delay in operation or transmission, or any combination thereof. If, for any reason, this Contest is not capable of running as planned, or infection by computer viruses, bugs, or tampering, unauthorized intervention, fraud, actions of entrants, technical failures, or any other causes corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Contest, Sponsor reserves the right at its sole discretion to disqualify any entry or entrant and/or to cancel, terminate, modify, or suspend the Contest and award prizes from among all eligible non-suspect entries validly received prior to the action requiring such modification. By entering, all entrants agree that this Sweepstakes is governed by laws of the state of Illinois for the resolution of all claims and disputes (excluding any claims against or disputes involving parties other than Sponsor relating to any prize awarded in the Contest). CAUTION: ANY ATTEMPT BY A PARTICIPANT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSORS AND ADMINISTRATOR RESERVE THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PARTICIPANT TO THE FULLEST EXTENT OF THE LAW.
7. WINNERS LIST: The names of the winners will be listed on The Site on or around June 1, 2013 for those schools who have completed Steps 1-6 (“Touchdown!”) and all winners have been verified. Names will remain on the Site until August 1, 2013. To receive a list of winners, mail a self-addressed, stamped envelope to: Fuel Up to Play 60 Help Desk, c/o MMS Education, 105 Terry Drive, Suite 120, Newtown, PA 18940.

SPONSOR: Dairy Management Inc., 10255 West Higgins Rd., Suite 900, Rosemont, IL 60018.

The NFL, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC, NFL Productions LLC, NFL International LLC, NFL Players Association, NFL PLAYERS, and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the “NFL Entities”) will have no liability or responsibility for any claim arising in connection with participation in this contest or any prize awarded. The NFL Entities have not offered or sponsored this contest in any way.
©2012 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.

FUEL UP TO PLAY 60 2012-13 ADULT STAKEHOLDER SUCCESS STORY CONTEST OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN.

1. ELIGIBILITY: The Fuel Up to Play 60 2012-13 Adult Stakeholder Success Story Contest is open to all adults enrolled in Fuel Up to Play 60, who are registered in a certain job category. Enrolled adults who are Physical Education Teachers who log onto their Dashboard at www.fueluptoplay60.com, (“Site”) and submit a Success Story between September 1, 2012 and September 30, 2012. Enrolled adults who are Classroom Teachers who log onto their Dashboard and submit a Success Story between October 1, 2012 and October 31, 2012. Enrolled adults who are School Administrators who log onto their Dashboard between November 1, 2012 and November 30, 2012. Enrolled adults who are School Nutrition Professionals (namely, a school employee responsible for school menu planning, food preparation, etc.) who log onto their Dashboard and submit a Success Story between December 1, 2012 and December 31, 2012. Enrolled adults who are School Health Professionals who log onto their Dashboard and submit a Success Story between March 1, 2013 and March 31, 2013. Enrolled adults who are Parents who log onto their Dashboard and submit a Success Story between April 1, 2013 and April 31, 2013. Void where prohibited by law. Contest is subject to all applicable federal, state, local laws and regulations. Employees of Dairy Management Inc., NFL Entities (as defined below), their respective parents, affiliates, subsidiaries, advertising or promotion agencies or other individuals engaged in the development, production, or distribution of promotion materials and persons who are immediate family or who reside in the same household as persons in the preceding categories are not eligible.
2. HOW TO ENTER: Beginning at 12:00:01 am Eastern Time (“ET”) on 9/1/2012 and ending at 11:59:59 pm ET on 9/30/2012 (the “Promotion Period” for Physical Education Teachers), eligible participants who log onto their Dashboard and submit a qualifying Success Story by September 30, 2012 will automatically receive one entry into the Contest. Beginning at 12:00:01 am Eastern Time (“ET”) on 10/1/2012 and ending at 11:59:59 pm ET on 10/31/2012 (the “Promotion Period” for Classroom Teachers), eligible participants who log onto their Dashboard and submit a qualifying Success Story by October 31, 2012 will automatically receive one entry into the Contest. Beginning at 12:00:01 am Eastern Time (“ET”) on 11/1/2012 and ending at 11:59:59 pm ET on 11/30/2012 (the “Promotion Period” for School Administrators), eligible participants who log onto their Dashboard and submit a qualifying Success Story by November 30, 2012 will automatically receive one entry into the Contest. Beginning at 12:00:01 am Eastern Time (“ET”) on 12/1/2012 and ending at 11:59:59 pm ET on 12/31/2012 (the “Promotion Period” for School Nutrition Professionals), eligible participants who log onto their Dashboard and submit a qualifying Success Story by December 31, 2012 will automatically receive one entry into the Contest. Beginning at 12:00:01 am Eastern Time (“ET”) on 3/1/2013 and ending at 11:59:59 pm ET on 3/31/2013 (the “Promotion Period” for School Health Professionals), eligible participants who log onto their Dashboard and submit a qualifying Success Story by March 31, 2013 will automatically receive one entry into the Contest. Beginning at 12:00:01 am Eastern Time (“ET”) on 4/1/2013 and ending at 11:59:59 pm ET on 4/30/2013 (the “Promotion Period” for Parents), eligible participants who log onto their Dashboard and submit a qualifying Success Story by April 30, 2013 will automatically receive one entry into the Contest. Success Story must be at least 100 words and cannot exceed 800 words. Success Story must be original, created by the entrant and show how a change in the food menu or food preparation at your school has improved student’s nutrition and/or health. Limit one entry per person/school. Sponsor reserves the right in its sole discretion, to disqualify any individual who tampers with the entry process. Entries may be subject to verification prior to prize drawing. Sponsor is not responsible for lost, late, misdirected, damaged or incomplete entries, or for transactions that are processed late or incorrectly computed or are lost because of computer error or malfunctions, all of which are void.
3. RANDOM DRAWING: On or about 10/1/2012 a random drawing will be conducted from among all eligible entries received during the Promotion Period for Physical Education Teachers. On or about 11/1/2012 a random drawing will be conducted from among all eligible entries received during the Promotion Period for Classroom Teachers. On or about 12/3/2012 a random drawing will be conducted from among all eligible entries received during the Promotion Period for School Administrators. On or about 1/2/2013 a random drawing will be conducted from among all eligible entries received during the Promotion Period for School Nutrition Professionals. On or about 4/1/2013 a random drawing will be conducted from among all eligible entries received during the Promotion Period for School Health Professionals. On or about 5/1/2013 a random drawing will be conducted from among all eligible entries received during the Promotion Period for Parents. The random drawing will be conducted by MMS Education, whose decisions are final on all matters relating to this Contest.
4. ODDS: Odds of winning a prize will depend on the total number of eligible entries received.
5. PRIZES: Six (6) grand prizes of a Prize Pack valued at $500 including merchandise from the Fuel Up to Play 60 Online Store and the NFL Shop will be awarded for each prize period. The prize includes twenty (20) Fuel Up to Play 60 lapel pins, one hundred (100) Fuel Up to Play 60 eye black/milk mustache stickers, one hundred (100) Fuel Up to Play 60 bracelets, one hundred (100) Fuel Up to Play 60 pencils, fifty (50) Fuel Up to Play 60 pens, four (4) Fuel Up to Play 60 sling bags, eleven (11) Fuel Up to Play 60 cinch bags, and five (5) Fuel Up to Play 60 footballs. Total of six (6) winners during the Promotion Period for a total prize pool of: $3,000. Prize Pack subject to the terms and conditions as determined by the issuer. Prizes are non-transferable. Federal, state, and local taxes, if any, are the sole responsibility of the winning school. Sponsor reserves the right in their sole discretion to substitute a prize with one of comparable or greater value. PRIZES WILL BE AWARDED “AS IS” WITH NO WARRANTY OR GUARANTEE, EITHER EXPRESSED OR IMPLIED, BY SPONSOR.
6. WINNER NOTIFICATION/PRIZE CLAIMS: Winners will be notified that they won within one (1) week of the drawing and will be asked to confirm their mailing address for receipt of their prize. If a mailing address is not confirmed within seven (7) business days of notification, the prize will be forfeited and an alternate winner will be chosen. Winners will receive their prize within 90 days of the drawing.
7. ADDITIONAL TERMS: By entering, each entrant grants Dairy Management Inc. and the NFL Entities (as defined below) the right to publish the Success Story in any and all media in connection with the Fuel Up to Play Program, By accepting a prize, winner consents to the use of his/her name for advertising and promotional purposes without additional compensation, except where prohibited by law. By acceptance of a prize, participants agree to release, discharge, and hold harmless, Dairy Management Inc., the NFL Entities (as defined below), NFL Players Association, NFL Players Inc., their respective parents, affiliates, subsidiaries, advertising or promotion agencies or other individuals engaged in the development or production, from all claims or damages arising out of participation in both this offer and/or contest and/or acceptance of any prize or offer including any injuries or damages of any kind sustained in connection with the use, acceptance, possession or awarding of any prize. By participating in this promotion, the authorized school representative agrees to be bound by the Official Rules and by the decisions of the judging organization, which are final and binding on all matters. Sponsor reserves the right to modify prize award procedures at its discretions. Subject to applicable Federal, state, and local laws and regulations.
8. LIMITATION OF LIABILITY: Releasees are not responsible for printing, typographical, human or other errors of any kind in any contest-related materials; for stolen, lost , late, misdirected, damaged, incomplete, illegible entries; or for transactions that are lost, misdirected, or fail to enter into the processing system; or are processed, reported, or transmitted late or incorrectly; or are lost for any reason, including computer, telephonic, paper-transfer, or human error, or electronic, computer, or telephonic malfunction, damage, error, omission, interruption, defect, delay in operation or transmission, or any combination thereof. If, for any reason, this contest is not capable of running as planned, or infection by computer viruses, bugs, or tampering, unauthorized intervention, fraud, actions of entrants, technical failures, or any other causes corrupt or affect the administration, security, fairness, integrity, or proper conduct of the contest, Sponsor reserves the right at its sole discretion to disqualify any entry or entrant and/or to cancel, terminate, modify, or suspend the contest and award prizes from among all eligible non-suspect entries validly received prior to the action requiring such modification. By entering, all entrants agree that this contest is governed by laws of the state of Illinois for the resolution of all claims and disputes (excluding any claims against or disputes involving parties other than Sponsor relating to any prize awarded in the contest). CAUTION: ANY ATTEMPT BY A PARTICIPANT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSORS AND ADMINISTRATOR RESERVE THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PARTICIPANT TO THE FULLEST EXTENT OF THE LAW.
9. WINNERS LIST: The names of the winner will be listed on the Site when the drawing has been conducted and the winner has been verified and will remain on the Site for 30 days. To receive a list of the winner, mail a self-addressed, stamped envelope to: Fuel Up to Play 60 Help Desk, c/o MMS Education, 105 Terry Drive, Suite 120, Newtown, PA 18940.

SPONSOR: Dairy Management Inc., 10255 West Higgins Rd., Suite 900, Rosemont, IL 60018.

The NFL, its member professional football clubs and owners, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC, NFL Productions LLC, NFL International LLC, NFL Players Association, NFL PLAYERS, and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the “NFL Entities”) will have no liability or responsibility for any claim arising in connection with participation in this contest or any prize awarded. The NFL Entities have not offered or sponsored this contest in any way.

©2012 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.

©2012 National Football League Players Incorporated.

FUEL UP TO PLAY 60 2012-13 PROGRAM ADVISOR DRIVE OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN.

1. ELIGIBILITY: The Fuel Up to Play 60 Program Advisor Drive is open to individuals who sign up to become their school’s Program Advisor and are age 18 or older between October 1, 2012 and October 31, 2012. Void where prohibited by law. Sweepstakes is subject to all applicable federal, state, local laws and regulations. Employees of Dairy Management Inc., NFL Entities (as defined below), their respective parents, affiliates, subsidiaries, advertising or promotion agencies or other individuals engaged in the development, production, or distribution of promotion materials and persons who are immediate family or who reside in the same household as persons in the preceding categories are not eligible.
2. HOW TO ENTER: Beginning at 12:00:01 am Eastern Time (“ET”) on 10/1/2012 and ending at 11:59:59 pm ET on 10/31/2012 (the “Promotion Period”), eligible participants who sign up to become their school’s Program Advisor will automatically receive one entry into the Drawing. Limit one entry per person/school. Individuals who have been Program Advisors at the same schools in the previous two years are not eligible. Sponsor reserves the right in its sole discretion, to disqualify any individual who tampers with the entry process. Entries may be subject to verification prior to prize drawing. Sponsor is not responsible for lost, late, misdirected, damaged or incomplete entries, or for transactions that are processed late or incorrectly computed or are lost because of computer error or malfunctions, all of which are void.
3. RANDOM DRAWING: On or about 11/1/12 a random drawing will be conducted from among all eligible entries received during the Promotion Period. The random drawing will be conducted by MMS Education, whose decisions are final on all matters relating to this Contest.
4. ODDS: Odds of winning a prize will depend on the total number of eligible entries received.
5. PRIZES: Ten (10) Prize Packs each with an Approximate Retail Value (ARV) of $1000 of merchandise from the Fuel Up to Play 60 Online Store and the NFL Shop , including two-hundred (200) Fuel Up to Play 60 pencils, fifty (50) Fuel Up to Play 60 pens, two (2) Fuel Up to Play 60 notebooks, four (4) Fuel up to Play 60 Sling Bags, ten (10) Fuel Up to Play 60 Cinch Bags, three (3) Fuel Up to Play 60 tumblers, twenty (20) Fuel Up to Play 60 lapel pins, two (1) 2GB USBs, seventy-five (75) Fuel Up to Play 60 Eye Black/Milk Mustache Stickers, seventy-five (75) Fuel Up to Play 60 bracelets, five (5) Fuel Up to Play 60 lunch bags, three (3) Fuel Up to Play 60 pedometers, five (50) footballs, one (1) $250 NFL Shop Gift Card. Other than Gift Card, prizes are for the Program Advisor to distribute to active Fuel Up to Play 60 participants at the Program Advisor’s school.
   Total ARV: $10,000. Prizes are non-transferable other than to distribute to Fuel Up to Play 60 participants. Federal, state, and local taxes, if any, are the sole responsibility of the winning school. Sponsor reserves the right in their sole discretion to substitute a prize with one of comparable or greater value. PRIZES WILL BE AWARDED “AS IS” WITH NO WARRANTY OR GUARANTEE, EITHER EXPRESSED OR IMPLIED, BY SPONSOR. TERMS OF NFL SHOP GIFT CARD APPLY
6. WINNER NOTIFICATION/PRIZE CLAIMS: Winners will be notified that they won within one (1) week of the drawing and will be asked to confirm their mailing address for receipt of their prize. If a mailing address is not confirmed within seven (7) business days of notification, the prize will be forfeited and an alternate winner will be chosen. Winners will receive their prize within 60 days of the drawing.
7. ADDITIONAL TERMS: By accepting a prize, winner consents to the use of his/her name for advertising and promotional purposes without additional compensation, except where prohibited by law. By acceptance of a prize, participants agree to release, discharge, and hold harmless, Dairy Management Inc., the NFL Entities (as defined below), NFL Players Association, NFL Players Inc., their respective parents, affiliates, subsidiaries, advertising or promotion agencies or other individuals engaged in the development or production, from all claims or damages arising out of participation in both this offer and/or contest and/or acceptance of any prize or offer, including any injuries or damages of any kind sustained in connection with the use, acceptance, possession or awarding of any prize. By participating in this promotion, the authorized school representative agrees to be bound by the Official Rules and by the decisions of the judging organization, which are final and binding on all matters. Sponsor reserves the right to modify prize award procedures at its discretion. Subject to applicable Federal, state, and local laws and regulations.
8. LIMITATION OF LIABILITY: Releasees are not responsible for printing, typographical, human or other errors of any kind in any sweepstakes-related materials; for stolen, lost, late, misdirected, damaged, incomplete, illegible entries; or for transactions that are lost, misdirected, or fail to enter into the processing system; or are processed, reported, or transmitted late or incorrectly; or are lost for any reason, including computer, telephonic, paper-transfer, or human error, or electronic, computer, or telephonic malfunction, damage, error, omission, interruption, defect, delay in operation or transmission, or any combination thereof. If, for any reason, this Sweepstakes is not capable of running as planned, or infection by computer viruses, bugs, or tampering, unauthorized intervention, fraud, actions of entrants, technical failures, or any other causes corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Sweepstakes, Sponsor reserves the right at its sole discretion to disqualify any entry or entrant and/or to cancel, terminate, modify, or suspend the Sweepstakes and award prizes from among all eligible non-suspect entries validly received prior to the action requiring such modification. By entering, all entrants agree that this Sweepstakes is governed by laws of the state of Illinois for the resolution of all claims and disputes (excluding any claims against or disputes involving parties other than Sponsor relating to any prize awarded in the Sweepstakes). CAUTION: ANY ATTEMPT BY A PARTICIPANT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSORS AND ADMINISTRATOR RESERVE THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PARTICIPANT TO THE FULLEST EXTENT OF THE LAW.
9. WINNERS LIST: The names of the winners will be listed on the Site when drawing has been conducted and all winners have been verified and will remain on the Site for 30 days. To receive a list of winners, mail a self-addressed, stamped envelope to: Fuel Up to Play 60 Help Desk, c/o MMS Education, 105 Terry Drive, Suite 120, Newtown, PA 18940.

SPONSOR: Dairy Management Inc., 10255 West Higgins Rd., Suite 900, Rosemont, IL 60018.

The NFL, its member professional football clubs and owners, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC, NFL Productions LLC, NFL International LLC, NFL Players Association, NFL PLAYERS, and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the “NFL Entities”) will have no liability or responsibility for any claim arising in connection with participation in this contest or any prize awarded. The NFL Entities have not offered or sponsored this contest in any way.

©2012 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.

©2012 National Football League Players Incorporated.

FUEL UP TO PLAY 60 2012-13 REFER-A-FRIEND CONTEST OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN.

1. ELIGIBILITY: The Fuel Up to Play 60 2012-13 Refer-A-Friend Contest is open to all adults, 18 years or older, enrolled in Fuel Up to Play 60 who log onto their Dashboard at www.fueluptoplay60.com, (“Site”), submit the name and email address of a friend and have that friend sign up to become a Program Advisor between January 1, 2013 and January 31, 2013. The referred friend that signs up as a Program Advisor is also eligible to win if the referrer is selected as a winner. Void where prohibited by law. Contest is subject to all applicable federal, state, local laws and regulations. Employees of Dairy Management Inc., NFL Entities (as defined below), their respective parents, affiliates, subsidiaries, advertising or promotion agencies or other individuals engaged in the development, production, or distribution of promotion materials and persons who are immediate family or who reside in the same household as persons in the preceding categories are not eligible.
2. HOW TO ENTER: Beginning at 12:00:01 am Eastern Time (“ET”) on January 1, 2013 and ending at 11:59:59 pm ET on January 31, 2013 (the “Promotion Period”), eligible participants who submit the name and email address of a friend who subsequently signs up as a Program Advisor will automatically receive one entry into the Contest. Limit one entry per person. The friend who signs up as a Program Advisor will also be entered in the contest but can only win if their referring friend is selected as a winner. Sponsor reserves the right in its sole discretion, to disqualify any individual who tampers with the entry process. Entries may be subject to verification prior to prize drawing. Sponsor is not responsible for lost, late, misdirected, damaged or incomplete entries, or for transactions that are processed late or incorrectly computed or are lost because of computer error or malfunctions, all of which are void.
3. RANDOM DRAWING: On or about February 1, 2013 a random drawing will be conducted from among all eligible entries received during the Promotion Period. The random drawing will be conducted by MMS Education, whose decisions are final on all matters relating to this Contest.
4. ODDS: Odds of winning a prize will depend on the total number of eligible entries received.
5. PRIZES: Five (5) grand prizes of a Prize Pack of $500 worth of merchandise from the Fuel Up to Play 60 Online Store and the NFL Shop, which include one hundred (100) Fuel Up to Play 60 eye black/milk mustache stickers, one hundred (100) Fuel Up to Play 60 pencils, one hundred (100) Fuel Up to Play 60 bracelets, fifty (50) Fuel Up to Play 60 pens, four (4) Fuel Up to Play 60 sling bags, eleven (11) Fuel Up to Play 60 cinch bags, twenty (20) Fuel Up to Play 60 lapel pins, and five (5) Fuel Up to Play 60 footballs will be awarded to the referrer. Five (5) grand prizes of a Prize Pack of $500 worth of merchandise from the Fuel Up to Play 60 Online Store and the NFL Shop, which include one hundred (100) Fuel Up to Play 60 eye black/milk mustache stickers, one hundred (100) Fuel Up to Play 60 pencils, one hundred (100) Fuel Up to Play 60 bracelets, fifty (50) Fuel Up to Play 60 pens, four (4) Fuel Up to Play 60 sling bags, eleven (11) Fuel Up to Play 60 cinch bags, twenty (20) Fuel Up to Play 60 lapel pins, and five (5) Fuel Up to Play 60 footballs will be awarded to the corresponding friend of the referrer. Total of ten (10) winners during the Promotion Period for a total prize pool of: $5000. Prize Pack subject to the terms and conditions as determined by the issuer. Prizes are non-transferable. Federal, state, and local taxes, if any, are the sole responsibility of the winner. Sponsor reserves the right in their sole discretion to substitute a prize with one of comparable or greater value. PRIZES WILL BE AWARDED “AS IS” WITH NO WARRANTY OR GUARANTEE, EITHER EXPRESSED OR IMPLIED, BY SPONSOR.
6. WINNER NOTIFICATION/PRIZE CLAIMS: Winners will be notified that they won within one (1) week of the drawing and will be asked to confirm their mailing address for receipt of their prize. If a mailing address is not confirmed within seven (7) business days of notification, the prize will be forfeited and an alternate winner will be chosen. Winners will receive their prize within 90 days of the drawing.
7. ADDITIONAL TERMS: By entering, winner consents to the use of his/her name for advertising and promotional purposes without additional compensation, except where prohibited by law. By acceptance of a prize, participants agree to release, discharge, and hold harmless, Dairy Management Inc., the NFL Entities (as defined below), NFL Players Association, NFL Players Inc., their respective parents, affiliates, subsidiaries, advertising or promotion agencies or other individuals engaged in the development or production (“Releasees”), from all claims or damages arising out of participation in both this offer and/or contest and/or acceptance of any prize or offer including any injuries or damages of any kind sustained in connection with the use, acceptance, possession or awarding of any prize. By participating in this promotion, the authorized school representative agrees to be bound by the Official Rules and by the decisions of the judging organization, which are final and binding on all matters. Sponsor reserves the right to modify prize award procedures at its discretions. Subject to applicable Federal, state, and local laws and regulations.
8. LIMITATION OF LIABILITY: Releasees are not responsible for printing, typographical, human or other errors of any kind in any contest-related materials; for stolen, lost , late, misdirected, damaged, incomplete, illegible entries; or for transactions that are lost, misdirected, or fail to enter into the processing system; or are processed, reported, or transmitted late or incorrectly; or are lost for any reason, including computer, telephonic, paper-transfer, or human error, or electronic, computer, or telephonic malfunction, damage, error, omission, interruption, defect, delay in operation or transmission, or any combination thereof. If, for any reason, this contest is not capable of running as planned, or infection by computer viruses, bugs, or tampering, unauthorized intervention, fraud, actions of entrants, technical failures, or any other causes corrupt or affect the administration, security, fairness, integrity, or proper conduct of the contest, Sponsor reserves the right at its sole discretion to disqualify any entry or entrant and/or to cancel, terminate, modify, or suspend the contest and award prizes from among all eligible non-suspect entries validly received prior to the action requiring such modification. By entering, all entrants agree that this contest is governed by laws of the state of Illinois for the resolution of all claims and disputes (excluding any claims against or disputes involving parties other than Sponsor relating to any prize awarded in the contest). CAUTION: ANY ATTEMPT BY A PARTICIPANT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSORS AND ADMINISTRATOR RESERVE THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PARTICIPANT TO THE FULLEST EXTENT OF THE LAW.
9. WINNERS LIST: The names of the winner will be listed on the Site when the drawing has been conducted and the winner has been verified (expected to be on or about February 19, 2013) and will remain on the Site for 30 days. To receive a list of the winner, mail a self-addressed, stamped envelope to: Fuel Up to Play 60 Help Desk, c/o MMS Education, 105 Terry Drive, Suite 120, Newtown, PA 18940.

SPONSOR: Dairy Management Inc., 10255 West Higgins Rd., Suite 900, Rosemont, IL 60018.

©2013 National Dairy Council®. Fuel Up is a service mark of National Dairy Council.

FUEL UP TO PLAY 60 2012-13 CREATE YOUR OWN PLAY CONTEST OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN.

1. ELIGIBILITY: The Fuel Up to Play 60 2012-13 Create Your Own Play contest is open to all registered Program Advisors, 18 years or older, who log onto their Dashboard at www.fueluptoplay60.com, (“Site”) and Submit a Play by April 1, 2013. Void where prohibited by law. Contest is subject to all applicable federal, state, local laws and regulations. Employees of Dairy Management Inc., NFL Entities (as defined below), their respective parents, affiliates, subsidiaries, advertising or promotion agencies or other individuals engaged in the development, production, or distribution of promotion materials and persons who are immediate family or who reside in the same household as persons in the preceding categories are not eligible.
2. HOW TO ENTER: Beginning at 12:00:01 am Eastern Time (“ET”) on February 1, 2013 and ending at 11:59:59 pm ET on April 1, 2013 (the “Promotion Period”), eligible participants who log onto their Dashboard and submit a Healthy Eating Play and/or Physical Activity Play will be considered for judging. All entries will be evaluated according to the Submission Guidelines (as defined below) and five (5) Healthy Eating Plays and five (5) Physical Activity Plays will be selected for voting by a panel of judges, which will begin on or about April 8, 2013 and will end on or about April 19, 2013. Limit one Healthy Eating entry and one Physical Activity entry per Program Advisor. Sponsor reserves the right in its sole discretion, to disqualify any individual who tampers with the entry process. Entries may be subject to verification prior to prize drawing. Sponsor is not responsible for lost, late, misdirected, damaged or incomplete entries, or for transactions that are processed late or incorrectly computed or are lost because of computer error or malfunctions, all of which are void. Sponsor reserves the right to edit, alter or update the winning Healthy Eating Play and winning Physical Activity Play as needed to meet program standards.
   
   The process will be conducted by MMS Education, whose decisions are final on all matters relating to this Sweepstakes.
3. SUBMISSION GUIDELINES: Content requirements for submissions include the following:
   1. Play Title
   2. Category: Healthy Eating or Physical Activity
   3. Making the Case for Your Play – In 350 words or less, submitters should outline their submitted play and demonstrate that it fulfills the following criteria:
      1. Must reflect that the Play is intended to be a feasible strategy that can be flexibly implemented by schools, with student involvement as key.
      2. Must demonstrate that the Play will ideally lead to sustainable change in Healthy Eating and/or Physical Activity environment and/or behavior.
      3. Must provide the objective of the Play and its intended affect. The Play should impact Healthy Eating and/or Physical Activity availability and/or behavior.
      4. Must show how students get involved in the Play.
      5. Must show how the school has implemented the play and its success. Include any evidence, including anecdotal, that the Play concept is feasible and will work in other schools.
      6. Must demonstrate how this Play can affect long-term change in a school.
      7. Must demonstrate if the Play is accessible and adaptable to all grade levels.
      8. For a Healthy Eating Play submission, specific healthy foods that are focused on need to be included.
   4. The Play!
      1. Play is to be created by submitter as it would appear in the Fuel Up to Play 60 Playbook if selected and should include a five (5) bullet point or less list of actions/action strategies that describe how to do the Play, how to engage students and staff, as in:
         1. What will you do?
         2. Who will you work with?
         3. hat will you need?
         4. How to promote the Play/spread the word.
4. ODDS: Odds of winning a prize will depend on the total number of eligible entries received.
5. PRIZES: Two (2) prize packs valued at $2500 including fifty (50) Fuel Up to Play 60 lapel pins, one hundred (100) Fuel Up to Play 60 eye black/milk mustache stickers, one hundred (100) Fuel Up to Play 60 bracelets, ten (10) Fuel Up to Play 60 footballs, two hundred fifty (250) Fuel Up to Play 60 pencils, one hundred twenty-five (125) Fuel Up to Play 60 pens, thirty (30) Fuel Up to Play 60 notebooks, twenty-five (25) Fuel Up to Play 60 cinch bags, twenty-five (25) pedometers, five (5) 2GB USB Drives, eight (8) Fuel Up to Play 60 sling bags, four (4) Fuel Up to Play 60 tumblers, one (1) $500 NFL Gift Shop gift card, and one (1) $250 NFL Gift Shop gift code. Total of two (2) winners during the Promotion Period for a total prize pool of: $5,000. Prize Pack subject to the terms and conditions as determined by the issuer. Additionally, the Play from each winner will be added to the Playbook and the Play will be named for their school. Prizes are non-transferable. Federal, state, and local taxes, if any, are the sole responsibility of the winner. Sponsor reserves the right in their sole discretion to substitute a prize with one of comparable or greater value. PRIZES WILL BE AWARDED “AS IS” WITH NO WARRANTY OR GUARANTEE, EITHER EXPRESSED OR IMPLIED, BY SPONSOR.
6. WINNER NOTIFICATION/PRIZE CLAIMS: Winners will be notified that they won within one (1) week of the final selection and will be asked to confirm their mailing address for receipt of their prize. If a mailing address is not confirmed within seven (7) business days of notification, the prize will be forfeited and an alternate winner will be chosen. Winners will receive their prize within 60 days of the drawing.
7. ADDITIONAL TERMS: By accepting a prize, winner consents to the use of his/her name for advertising and promotional purposes without additional compensation, except where prohibited by law. By acceptance of a prize, participants agree to release, discharge, and hold harmless, Dairy Management Inc., the NFL Entities (as defined below), NFL Players Association, NFL Players Inc., their respective parents, affiliates, subsidiaries, advertising or promotion agencies or other individuals engaged in the development or production (“Releasees”), from all claims or damages arising out of participation in both this offer and/or contest and/or acceptance of any prize or offer including any injuries or damages of any kind sustained in connection with the use, acceptance, possession or awarding of any prize. By participating in this promotion, the authorized Program Advisor agrees to be bound by the Official Rules and by the decisions of the judging organization, which are final and binding on all matters. Sponsor reserves the right to modify prize award procedures at its discretions. Subject to applicable Federal, state, and local laws and regulations.
8. LIMITATION OF LIABILITY: Releasees are not responsible for printing, typographical, human or other errors of any kind in any sweepstakes-related materials; for stolen, lost , late, misdirected, damaged, incomplete, illegible entries; or for transactions that are lost, misdirected, or fail to enter into the processing system; or are processed, reported, or transmitted late or incorrectly; or are lost for any reason, including computer, telephonic, paper-transfer, or human error, or electronic, computer, or telephonic malfunction, damage, error, omission, interruption, defect, delay in operation or transmission, or any combination thereof. If, for any reason, this Sweepstakes is not capable of running as planned, or infection by computer viruses, bugs, or tampering, unauthorized intervention, fraud, actions of entrants, technical failures, or any other causes corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Sweepstakes, Sponsor reserves the right at its sole discretion to disqualify any entry or entrant and/or to cancel, terminate, modify, or suspend the Sweepstakes and award prizes from among all eligible non-suspect entries validly received prior to the action requiring such modification. By entering, all entrants agree that this Sweepstakes is governed by laws of the state of Illinois for the resolution of all claims and disputes (excluding any claims against or disputes involving parties other than Sponsor relating to any prize awarded in the Sweepstakes). CAUTION: ANY ATTEMPT BY A PARTICIPANT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSORS AND ADMINISTRATOR RESERVE THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PARTICIPANT TO THE FULLEST EXTENT OF THE LAW.
9. WINNERS LIST: The names of the winners will be listed on the Site when judging has been conducted and all winners have been verified and will remain on the Site for 30 days. To receive a list of winners, mail a self-addressed, stamped envelope to: Fuel Up to Play 60 Help Desk, c/o MMS Education, 105 Terry Drive, Suite 120, Newtown, PA 18940.

SPONSOR: Dairy Management Inc., 10255 West Higgins Rd., Suite 900, Rosemont, IL 60018.

©2013 National Dairy Council®. Fuel Up is a service mark of National Dairy Council.